In the last couple of months there’s been a lot of discussion amongst electric vehicle owners in the UK about Ecotricity’s decision to start charging for its ‘Electric Highway’: the network of rapid charging points at motorway service stations and similar locations. Some think it’s outrageous that, if you’re charging away from home, it can cost as much per mile as petrol. Others point out that these charging points cost many tens of thousands to install and run, and the cost is therefore very modest. Personally, I think they have the pricing about right, but I wish they’d chosen a 15-minute granularity instead of going for 30-minute slots. But no doubt this will be tweaked over time.
One benefit of these chargers no longer being free is that there are fewer ‘casual’ users, or people hogging them for extended periods of time. If you turn up at a charging point now you’re very likely to find that it’s available, something that is, in fact, exceedingly important. (The ideal charging network is one that nobody else seems to use except you! It’s quite a contrast to petrol pumps, where the owners want them to be in use almost constantly.) However, this change is so apparent that some have speculated that almost nobody is using the pumps, and the whole idea is a disaster. The real numbers were, however, pure speculation for anybody outside Ecotricity.
Well, with some devilishly cunning technical tricks, I came up with a way to monitor a few charging points and see how they’re actually being used. I tried to pick a mix of some popular pumps, some I was just personally interested in, and some in more out-of-the-way places, so I settled on the charging points at:
- Cambridge Services (A14)
- Baldock Services (A1M)
- Heston (M4 near Heathrow)
- IKEA Wembley
- South Mimms (A1M/M25)
- Leicester Forest East (M1)
- Kettering (A14/A43)
And I checked them every 5 minutes for 4 days – a Fri, Sat, Sun and Mon – to see whether they reported their status as ‘Available’ or ‘In Use’.
Kettering, sadly, appears to have been out of action for all this time, as does one of the pumps at Baldock. And one of the Leicester Forest pumps was reporting ‘Swipe card only’. So for this (small and completely unscientific) trial, I effectively had 6 locations and a total of 12 charging stations. And here’s what I found:
Click for a higher-resolution image, or download the PDF here
Each dotted horizontal line represents a normally ‘Available’ pump and the vertical marks indicate when it is ‘In use’. The five minute period of my checks mean that a standard half-hour charge is shown by roughly six little vertical lines.
A few points to note:
- Some of the sessions are less than half an hour, and some appear to be noticeably longer, though my system wouldn’t detect one car finishing and another immediately taking its place as two separate events.
- Drivers who get their home electricity supply from Ecotricity do not pay for charging, so they have no particular incentive to work in half-hour units. The majority of sessions, however, are multiples of half an hour.
Here are some numbers derived from the data:
Approx pump statistics
| ID | Location | Samples in use/total | Avail% 24hr | Avail% >7am | 30min sess/day | 30min sess.p.a. |
|---|---|---|---|---|---|---|
| 1037 | Leicester Forest East Services | 102/2292 | 95% | 93% | 2.1 | 780 |
| 1038 | Leicester Forest East Services CCS | 94/2286 | 95% | 94% | 2.0 | 720 |
| 1068 | South Mimms Services | 0/2294 | 100% | 100% | 0.0 | 0 |
| 1069 | South Mimms Services CCS | 141/2291 | 93% | 91% | 3.0 | 1078 |
| 1080 | IKEA Wembley | 462/2263 | 79% | 73% | 9.8 | 3577 |
| 1081 | IKEA Wembley CCS | 219/2291 | 90% | 86% | 4.6 | 1675 |
| 1132 | Heston Services | 292/2291 | 87% | 85% | 6.1 | 2233 |
| 1133 | Heston Services CCS | 54/2294 | 97% | 97% | 1.1 | 412 |
| 1134 | Heston Services CCS | 30/2294 | 98% | 98% | 0.6 | 229 |
| 1235 | Baldock Services | 253/2294 | 88% | 85% | 5.3 | 1932 |
| 1236 | Baldock Services CCS | 0/0312 | 100% | 100% | 0.0 | 0 |
| 1241 | Cambridge Services | 0/2294 | 100% | 100% | 0.0 | 0 |
| 1242 | Cambridge Services CCS | 246/3433 | 92% | 89% | 3.4 | 1255 |
Assume electricity cost per session of £1.44
Annual profit from these pumps approx £63348
From a network of 300 pumps, if these are representative: £1461881
With the exception of the Wembley IKEA points, you can turn up between 7am and midnight and have at least an 85% chance of finding one of these free.
Now, these pumps may not be representative, being generally rather London-focussed, especially since a couple of my more rural ones didn’t yield useful data. I’ve included one which was offline and excluded a couple of others. And all of my figures are very approximate, so should all be taken with a big pinch of salt. But my estimate is that Ecotricity are making £1-2M per year from the network at this rate.
In their announcement about the introduction of the charges they talked about having provided £2.5 million pounds worth of free travel in the first five years of the network. It grew from nothing to its present size over that period, so we might assume that the annual costs of about £0.5M represent the half-way stage and that they were getting close to £1M p.a. at the end of the free period. I don’t believe these numbers include the substantial installation costs of the pumps, which are apparently around £30-50K each. Nor, I think, do they include the salaries of support staff, etc.
But overall, my analysis, for what it’s worth, would suggest that the current charges are not too wide of the mark for what they need to run a sustainable network. It won’t make much profit nor allow much further development, but nor will it run at a huge loss, as it has up to now. Fortunately Ecotricity have a variety of motivations for this work, and not all of them are profit-based.
I could attempt a more substantial analysis, but the APIs I was using are probably not meant to be public and I didn’t want to trespass on their good will. If anybody from Ecotricity would like to authorise me to capture more data (or offer me a job to keep me quiet!) I’d be delighted to talk!
The network will need further investment, since the number of electric vehicles on the road is growing fast. This is offset somewhat by the fact that their electric range is also increasing, so charging points are needed less frequently. But analysts are predicting surprisingly short timescales for us to reach the point where the majority of our cars are electric, so it’s a fascinating space to watch…
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