One of the best things about shopping online is the ability to view other purchasers’ reviews. But it is also remarkable just how foolish some people can be when reviewing a product.
I’m talking about the reviews that give something 5 stars, with the explanation: “I haven’t opened this yet but I’m sure my son will love it”.
Or the ones that slam a product with 1 star: “Arrived a day late and the postman left it in the wrong place.” So you want to punish your postman by telling people this isn’t a good camera, say? How does that work?
Discussing this with my friend Mac in the pub last night, we came up with a simple solution: When writing an Amazon review, you should be asked for separate ratings, as you are with TripAdvisor. They might be:
- Purchasing, delivery, packaging and support
- Quality of the product
- Value for money
The first one should then become part of the rating of the supplier, not the product.
You could just have one other value, but splitting it into two like this might make people think a bit more, and allow you to take your price sensitivity into account when making a decision.
And someone who gives everything 1 star is probably just grumpy and their opinion should be weighted accordingly!
Then you could make more informed decisions like “This seems good, but I don’t want to buy it here”, or “I know this is isn’t great, but I just want something cheap”.
What do you think? Please rate this blog post under the following three categories…