I know very little about spectator sports, as can be demonstrated by the fact that I only found out two days ago that the World Cup was starting yesterday.
However, it’s hard to avoid it completely, so I overheard enough news about unfortunate goals in yesterday’s match to recognise the irony of the banners hanging from the ceiling of a local supermarket:
No doubt the young marketing chappie who thought up this excruciatingly clever play on words now feels a little foolish.
This, of course, is why you really need Digital Signage: so your message can react quickly to changing events!
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