Rory Sutherland has a nice piece with this title in The Spectator. Excerpt:
As you are reading this, thousands of the world’s cleverest people are spending billions to increase the range of electric car batteries. The reason for this is to reduce a phenomenon called ‘range anxiety’. I suggest that it might be a lot cheaper to reduce anxiety than it is to increase range.
The truth is there is no such thing as range anxiety…
I’ll let you read the rest.
This also reminds me that if you missed Geoff Greer’s review of a gasoline-powered car last year, do go on to read that afterwards!
Many thanks to Peter Robinson for the link to Rory’s piece.
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