Apple Event and iPod Photo

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Just watched the Quicktime feed of Steve Jobs doing the iPod Photo launch, with the aid of U2. I have to take my hat off to Apple – I’m biased by my enthusiasm for their technology, but even without that I can think of few companies with their marketing and branding skills.

I’ve sat through plenty of roadshows and product launches in my life, and, in general, I detest them. So why would I voluntarily give up an hour of my weekend to watch a CEO telling me about his latest product? If you need to ask that, I suggest you watch one. This latest isn’t their slickest, and Steve Jobs, though on good form, is perhaps a little below his normal par, which is understandable after his recent major surgery. But there’s still no other company that comes close.

Get a good connection, expand your Quicktime window to a good size, sit back and enjoy. And remember that it’s Apple technology that you’re using to view the stream as well….

© Copyright Quentin Stafford-Fraser