Daily Archives:February 25th, 2008

Tabloid travel

I’ve just been comparing the web pages of a few airlines. See if you can tell, even without looking closely, which are the budget ones.

BA capture Lufthansa capture

Quality magazines?
BA capture

BA capture

The last one – RyanAir – is, I’m sure you’ll agree, quite ghastly. It’s the only major site that makes the early days of MySpace look good. So my question is:

  • Do people who work for RyanAir have no taste? or
  • Do they assume that customers for their services have no taste? or
  • Is adrenalin more important than aesthetics when making a budget purchase? or
  • Do you have to look cheap to persuade people that you are cheap?

Your thoughts welcomed….

© Copyright Quentin Stafford-Fraser