Tag Archives: social networks

Hidden Implications of Social Linking

Once, when having dinner at the house of some good friends, I discovered that the other guests, a delightful couple, had a place in New York which they would sometimes rent out to friends and acquaintances. They had a strict rule: they would only let this fine apartment on the Upper West Side to people with whom they had personally had dinner. The rationale for this was simple: they wanted something more than a simple contractual agreement with those who would be occupying their home, and they felt that a certain level of social acquaintance was a good first level of filter, as well as imposing some extra obligations of responsibility on the tenants.

Most people apply similar filters to social networks. At the very least, if you are likely to be reading somebody else’s tweets or posts, you don’t want to read that which is likely to be tedious or offensive. You’re likely to be more forgiving of those who are within your real-life social circle. The concept of a friend, contact or buddy in the online world is open to a wide variety of interpretations, of course, but one network which has traditionally had a clearer definition than others has been LinkedIn.

Linking to someone on LinkedIn has, for me, always implied a little bit more than simple acquaintance. In fact, I think the original site suggested that you should link to people you know and trust, though if that wording is still there, it’s much less obvious now. This was, presumably, because others may use the system to ask you for an onward connection to others; a process which is likely to be somewhat awkward if you don’t really know them, or don’t feel that their acquaintance would be beneficial to your other friends!

So I’ve tended to have a fairly strict rule that I only link to people with whom I’ve at least shaken hands, and ideally had some sort of conversation. I’ve waived the former occasionally for those with whom I’ve had videoconferences, but in general it’s worked well since I joined LinkedIn – gosh! – eight years ago.

But it seems to be going through massive growth recently, and perhaps it’s now more of an address book than something that implies any level of recommendation? Is LinkedIn the new Plaxo? At any rate, I’m starting to get more requests for links from people who are just interested in making contact, they’re in related fields, they say nice things about stuff I’ve done, and they seem like people I would like if I did get a chance to shake their hand. So my resolve is slipping. Should I stick to my principles, or am I being very last-millennium to insist on a physical meeting?

Noel Coward and Facebook

I still find Facebook a bit confusing. Non-intuitive. And I don’t have this problem with other networks. I’m wondering whether this is because I can’t be bothered to spend much time there, so it’s unfamiliar territory, or whether it really is badly designed, or whether I’m just getting old!

I was an early Facebook user and was rather put off by the invitations I would get to sign up for a plethora of pointless apps. “John Smith has just slapped you on the cheek. Click here to add CheekSlap to your profile…” That’s all handled much better now, but I never really got the FB habit.

This is partly because creating blog posts and web sites was already second nature to me by then, and I preferred publishing in a format over which I had more control, and which was more open. Stuff I write here gets found by Google and is accessible to everyone. Stuff in Facebook doesn’t, and isn’t. When I post on my blog, I can notify my FB friends automatically and the post is only one click away. And I can be pretty confident it will still be accessible in decade or two’s time, which is important for me, to the degree that this is a personal diary.

I also started to use Twitter fairly early and my tweets are similarly cross-posted to FB. You can’t conveniently do this the other way around because of Twitter’s 140 char limit. Yes, I suppose you could tweet a link to new FB content, but again, that link would only be of any use to those with FB accounts. Facebook is a closed, walled garden, though admittedly with rather a lot of people inside the walls now! But as Jason Kottke eloquently put it, Facebook is AOL 2.0.

All of this means that I tend to think of FB as a secondary, write-only medium. I actually post quite a bit there, but almost never directly, and I usually only open the site when I get an email notification that a friend has responded. Is this antisocial? People who take from networks and never contribute anything back are sometimes called leeches. What about the other way around?

I prefer to think that I’m just following Noel Coward’s excellent advice about the new medium of his day, television.

Television, he said, is something for appearing on, not for watching.

Well, exactly, dear boy.

© Copyright Quentin Stafford-Fraser