Apple and Nokia

It’s that time again – I’m starting to consider a new mobile phone, with the added twist this time that I’ll have to pay for it myself.

I’ve looked at various offerings from Sony, Erricson & Motorola, but, as at least three different salesmen have said to me, once you’ve had a Nokia, you’ve been spoiled. I don’t know why it is, but no matter how appealing the various bells and whistles on the other makes, you can’t beat a Nokia for convenience and ease of use. The only reason, I think, that the others sell as well as they do is because many people have to buy a phone based on colour, weight and size. Few shops are able to let you play with the user interface for any length of time before you hand over the cash.

It’s a similar situation with Apple. Those who have had the chance to use a Mac for any length of time are often reluctant to go back to Windows – especially since the new Mac OS has sorted out the reliability issues – even if more bells and whistles are available for Windows machines.

Of course, Apple have only 5% of their target market, where Nokia have the majority of theirs, so buying Apple is seen as a riskier decision. But that’s changing, as the things you can do on your machine become less important than the things you can connect to with it. It’s like moving to a Nokia and finding that your old chargers, belt clips etc no longer work, and you have to key in your phone book again, but you can make phone calls to your Motorola-owning friends just as easily. Perhaps even more so…

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© Copyright Quentin Stafford-Fraser