There’s been much debate here in the UK about whether the BBC is giving too much coverage to the football (soccer) World Cup. On their web site, they’ve come up with a neat solution: you can choose whether or not to put the site into ‘World Cup mode’.
It probably won’t be long before we’re able to do such things with our TVs and radios as well. The concept of discrete channels is so 20th century; soon your channels will be hierarchical. (‘Tonight I’m going to watch cnn.sports.hockey’). Or maybe you’ll simply tune your TV to a set of your favourite keywords…