There’s a nice saying which captures the fundamentals of alternative medicines:
If they worked, they’d be called ‘medicines’.
Over the centuries, medics and academics have carefully examined herbal and folk remedies and the ones that actually did anything useful became part of the standard medical toolkit. The ones that didn’t are now labelled ‘alternative’, though they can of course have a useful placebo effect.
Anyway, I liked this article about an alternative remedy store in Leicester. Nicely done.
Thanks to Sarah McKeon for the link.