Pavlovian Titillation

One of the reasons I am sometimes envious of design/media companies is that they can get away with names that, in other sectors, would cause people at least to snigger, if not positively guffaw.

Can you imagine a law firm, or a steel manufacturing plant, deciding to name itself The Marmalade? Even in the technology world that I tend to inhabit, where many companies, let’s face it, have some pretty silly names, I’m still impressed.

But you can get away with such names if you have other ways to make people take you seriously. And Seb Wills pointed me at this Fast Company post which suggests that The Marmalade may not find that too hard. The embedded video clip, showcasing some of their work, contains some very impressive sequences.

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