Shall I compare thee to something?

I’m always a little bemused by those who make bold comparative statements without specifying to what they’re comparing something.

Here’s an example. I find myself tonight in a Bed & Breakfast near Gatwick airport. The little sachet of shampoo in the bathroom says:

This product has not been tested on animals, and uses materials are less harmful to the environment

Well, that’s good. Mmmm… Wait a sec….less harmful than what? Than the animals, presumably?

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I’ve sometimes wondered if I should start selling lead-free butter.

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