To the north of Cambridge a new housing estate is being built. Well, it was being built, though things seem to have slowed down a bit recently, presumably because the property market is in the doldrums.
I’ve seen some of the houses, and actually been inside one, and they’re not bad, as modern buildings go. But I have to wonder at the intelligence of the developers.
At first, they named the estate ‘Arbury Park’ – a delightful-sounding name unless you happen to ask a local, in which case you’d discover that Arbury, the estate next door, is, shall we say, not deemed to be amongst the more desirable areas of the city.
After building a large number of houses, I presume that they cottoned on to this because some months ago it was renamed ‘Orchard Park’, a ‘mixed use development including 700 prestige homes’. And they’ve managed to convey just some of this prestige in the proud sign that announces the project to passers-by.
I assumed this was a temporary sign. Very many months ago.
I like the comment on the District Council web site – a wonderful example of dangerous punctuation:
The site will provide 900 quality homes – 270 of which will be ‘affordable’.
Update: Have a look at the comments for some interesting background to the story… and in the afternoon of the day I posted this, I drove past the sign again, to find that it had finally, after many months, been replaced a couple of days before. Which makes it look much more professional, but now, knowing the story, I can’t help but feeling the old one was rather more fun!