Organisations don’t think, people do

“Can we arrange a time for a conference call with you?”, said the enthusiastic email that landed in my inbox last year from some company’s marketing department. “We're very excited to tell you about our new viral videos!”

To which my response, of course, was that if they were really viral, they wouldn't need to tell me about them!


I thought of this while watching Euan Semple's keynote from the State of The Net conference in June, which, in contrast, has a gentle, understated style yet includes some nice ideas that come from years of careful thinking about corporate communications, both internal and external.

Euan Semple is the author of Organizations Don’t Tweet, People Do.

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