Just checking some labels this morning.
- Waitrose 'LOVElife' high-fibre farmhouse multiseed loaf. Calories per slice, before butter or any other toppings: 130.
- Waitrose Generously Coated Dark Chocolate Ginger Biscuits. Calories per (substantial) biscuit: 122.
I rest my case.
The fibre might need re-evaluating too: http://www.independent.co.uk/news/science/fat-chance-of-slimming-dieters-who-eat-highfibre-foods-consume-more-calories-scientists-say-8500122.html
(personal physiological differences aside)
Too many carbs bad, sugar bad, salt bad. Sadly 🙁
Marketing: “Low in fat” = Reality: “High in sugar”
Marketing: “Low in sugar” = Reality: “High in fat”
This holds true for almost every product I have seen where the claims are boldly made.
Sugar and fat tastes nice for a reason.
As Rose said when putting some food down in front of me once: “This is supposed to be good for you, so it’ll probably need some salt and pepper”