The Data Ratio

Here’s something it would be fascinating to know, but I can’t think of any way of coming up with even a wild estimate. Can you?

  • How much data does the average user create, themselves? (Documents, photos, emails, social network posts, etc)
  • How much data is generated about the average user? (Web logs, surveillance,marketing data, medical records, credit ratings, utility bills…)

and what’s the ratio of the two?

Or, more briefly, what’ s the ratio of data created by you, to data created about you?

Of data created intentionally and knowingly, to that created unknowingly as a side-effect of living in the modern connected world?

And does it vary significantly, in the developed world, by country, and by demographics…?

Any ideas? (Conspiracy theorists need not apply!)

Enjoyed this post? Why not sign up to receive Status-Q in your inbox?

Got Something To Say:

Your email address will not be published. Required fields are marked *

To create code blocks or other preformatted text, indent by four spaces:

    This will be displayed in a monospaced font. The first four 
    spaces will be stripped off, but all other whitespace
    will be preserved.
    Markdown is turned off in code blocks:
     [This is not a link](

To create not a block, but an inline code span, use backticks:

Here is some inline `code`.

For more help see


© Copyright Quentin Stafford-Fraser