FOR IMMEDIATE RELEASE
24 Feb 2021
CAMBRIDGE, UK — Today sees the launch of a new industry body for major technology companies in the online-shopping, social-networking and other related fields. The Global Online-Traders’ and Community-Hosters’ Association (GOTCHA) exists to protect the value of news stories about its members, and ensure fair compensation of those whose activities actually generate the news.
“This is a problem which dates back to the dawn of the industrial revolution”, said William Boot, the organisation’s chairman and CEO. “Newspapers and other media have always been fascinated by the activities of large companies and the personalities who lead them. It is fair to say, in fact, that a significant proportion of their revenues are derived from such stories, and today you can barely open a newspaper or visit a news website without reading about the wealth of an Amazon chairman, the activities of a Facebook CEO, or the supposed iniquities of a Google algorithm.”
Boot, a low-paid former journalist himself, says that he gradually became persuaded of the lack of fairness in the current system and determined to do something about it by joining the other side and forming a campaigning organisation on behalf of those who actually feature in the news.
“Nobody is saying that articles shouldn’t be written about these organisations and entrepreneurs”, he explained. “However, we are clearly living in an unbalanced world when media organisations can make significant amounts of money simply by writing a few words about those who do the hard productive work. These technologists give up years of their life creating services that provide value, products that enrich people’s lives, and platforms that dramatically reduce the friction of global trading. It seems only fair that, when an article is written about a major technology corporation or one of its officers or investors, some portion of the revenue derived from that story should go to the company or individual concerned, since, without their success, there would be no story to write. GOTCHA will be campaigning tirelessly on behalf of its members and will be facilitating the resulting payments made by the traditional media outlets.”
GOTCHA, though founded in Cambridge, England, has yet to announce the final location of its headquarters, though the association has made it clear it won’t be based in Australia.