Jenna Wortham writes in the NYT Magazine about how being connected to everybody doesn’t necessarily make us more broadminded.
Maybe I shouldn’t have been surprised that Donald Trump could be elected president, but I was. I live in Brooklyn and work in Manhattan, two of the most liberal places in the country. But even online, I wasn’t seeing many signs of support for him. How did that blindness occur? Social media is my portal into the rest of the world — my periscope into the communities next to my community, into how the rest of the world thinks and feels. And it completely failed me.
In hindsight, that failure makes sense. I’ve spent nearly 10 years coaching Facebook — and Instagram and Twitter — on what kinds of news and photos I don’t want to see, and they all behaved accordingly. Each time I liked an article, or clicked on a link, or hid another, the algorithms that curate my streams took notice and showed me only what they thought I wanted to see. That meant I didn’t realize that most of my family members, who live in rural Virginia, were voicing their support for Trump online, and I didn’t see any of the pro-Trump memes that were in heavy circulation before the election. I never saw a Trump hat or a sign or a shirt in my feeds, and the only Election Day selfies I saw were of people declaring their support for Hillary Clinton.
In April, Mark Zuckerberg, chief executive of Facebook, addressed a room of developers about the importance of his social network. Facebook, he said, has the power to bring people together who might otherwise never have the chance to meet. “The internet has enabled all of us to access and share more ideas and information than ever before,” he said. “We’ve gone from a world of isolated communities to one global community, and we are all better off for it.”
But that’s not what has happened.