Newnham is the part of Cambridge where the company started, but it’s one of those names which I only really intended to be temporary. That was three and a half years ago! Unfortunately, though, it proved somewhat non-intuitive for anybody outside the UK to pronounce or spell, so the change has been planned for some time.
DisplayLink is a much better name for what they’re doing now, and it sounds like an industry standard, which is what they’re going to become. I like it.