Marketing speak

“Brevity”, said Polonius, “is the soul of wit”, and I fear this needs more emphasis in our schools, particularly amongst those destined, in later life, to compose marketing materials.

A screen in a hospital waiting room shows a succession of slides about the services on offer; one begins:

BreastHealth UK

The concept of BreastHealth UK is to help women organise and manage their breast health.

A certain superfluity, perchance?

Besides, it seems unlikely to me that any of the fairer sex start their Monday mornings thinking, “This week I intend to organise and manage my breast health”.

Enjoyed this post? Why not sign up to receive Status-Q in your inbox?

1 Comment

Here, here. In the Cambridge Computer Lab Ring we are currently doing the scoring for the annual Hall of Fame awards. This year we have introduced a score for clarity of language, ranging from 5 (unambiguous, concise, appropriate for its audience) to 0 (lengthy, meaningless drivel).

Got Something To Say:

Your email address will not be published. Required fields are marked *

To create code blocks or other preformatted text, indent by four spaces:

    This will be displayed in a monospaced font. The first four 
    spaces will be stripped off, but all other whitespace
    will be preserved.
    Markdown is turned off in code blocks:
     [This is not a link](

To create not a block, but an inline code span, use backticks:

Here is some inline `code`.

For more help see


© Copyright Quentin Stafford-Fraser