Tag Archives: marketing

How not to design the front page of your website

I seem to be seeing more and more of those pop-up windows that, within seconds of you first visiting a website, ask whether you immediately want to fill in your email address so they can send you spam.  

Usually, it happens before I’ve even read the first sentence, let alone the first paragraph, so my reaction to “Would you like to receive updates from us?” is generally, “How the hell should I know? I’ve only seen your URL so far!”

So my curmudgeonly questions of the morning are:

  • Does anyone, anywhere, ever fill these in?  My basic respect for human intelligence would suggest not, but I suppose roughly half the world has below-average IQ.
  • Who are the fools who, when planning a shiny new website, decide that immediately obscuring it with one of these, and simultaneously annoying every new visitor to your site, is a good idea?
  • Are people who work in marketing actually the kind of people who would fill these in themselves?  Or do they just think everyone else is an idiot?  Either option would not reflect well on them, which leads me to an inevitable conclusion and final question.
  • Why do so many of those people with below-average intelligence work in marketing?

 

Untested?

I’m somewhat confused by one of our recent purchases, which proudly proclaims on its packaging that it hasn’t been tested on animals.

Jolly good, I thought. Always keen to do the right thing if I can.

There’s just one problem.

It’s dog food!

What’s more, it’s made of chicken! So it’s made of animals, and fed to animals… but at least you can rest assured that it’s not tested on them. What sort of a daft marketing department…?

Ah well, never mind.

Well, Arden Grange, I can report that Tilly, on being given it, wagged her tail enthusiastically and wanted more. So that’s good news for your marketing.

But I’m afraid this means that it has now been tested on animals, so you’ll need to remove the label.

Aerial Anthony Gormley?

This publicity stunt for the movie Chronicle is nicely done, I think.

More info here
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© Copyright Quentin Stafford-Fraser