Tag Archives: media

Personalised echo chambers

John’s column in the Observer this morning is a good one. Extract:

This doesn’t mean that YouTube’s owner (Google) is hell-bent on furthering extremism of all stripes. It isn’t. All it’s interested in is maximising advertising revenues. And underpinning the implicit logic of its recommender algorithms is evidence that people are drawn to content that is more extreme than what they started with – or perhaps to incendiary content in general.

So YouTube (like Facebook) is caught between a rock and a hard place. On the one hand, it’s embarrassed by the way in which it is being exploited by unsavoury actors (and also possibly worried about the longer-term threat of regulation); on the other hand, its bottom line is improved by increasing “user engagement” – ie, keeping people glued to YouTube.

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Pavlovian Titillation

One of the reasons I am sometimes envious of design/media companies is that they can get away with names that, in other sectors, would cause people at least to snigger, if not positively guffaw.

Can you imagine a law firm, or a steel manufacturing plant, deciding to name itself The Marmalade? Even in the technology world that I tend to inhabit, where many companies, let’s face it, have some pretty silly names, I’m still impressed.

But you can get away with such names if you have other ways to make people take you seriously. And Seb Wills pointed me at this Fast Company post which suggests that The Marmalade may not find that too hard. The embedded video clip, showcasing some of their work, contains some very impressive sequences.

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Tell It Like It Is

Joy Rosen comments on the new NPR Code of Ethics and Practices. Extract:

In my view the most important changes are these passages:

In all our stories, especially matters of controversy, we strive to consider the strongest arguments we can find on all sides, seeking to deliver both nuance and clarity. Our goal is not to please those whom we report on or to produce stories that create the appearance of balance, but to seek the truth.

and….

At all times, we report for our readers and listeners, not our sources. So our primary consideration when presenting the news is that we are fair to the truth. If our sources try to mislead us or put a false spin on the information they give us, we tell our audience. If the balance of evidence in a matter of controversy weighs heavily on one side, we acknowledge it in our reports. We strive to give our audience confidence that all sides have been considered and represented fairly.

With these words, NPR commits itself as an organization to avoid the worst excesses of “he said, she said” journalism. It says to itself that a report characterized by false balance is a false report. It introduces a new and potentially powerful concept of fairness: being “fair to the truth,” which as we know is not always evenly distributed among the sides in a public dispute.

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